How to Find & Keep Clients as a Freelancer

Choosing to freelance as a skilled legal professional is a big decision that comes with the promise of additional income, an exciting pipeline of new projects and challenges, as well as the ability to choose when you’d like to work and who’d you like to work for. In other words, working as a freelancer when all goes to plan can become a very attractive form of ‘professional liberation’. Of course, to become a successful freelance professional, you first need clients who will pay you for your time, skills and insight. The following short article covers a few handy tips you can follow to both find and keep those precious clients.

1. Tap into your existing networks

The first and easiest step to finding clients as a freelancer is to tap into your existing professional and social networks. As a skilled professional, such as a lawyer, you will have developed a personal brand over many years of work and a reputation for being an expert at a particular skillset or field of practice. Contacting those you’ve worked for in the past or even existing clients and letting them know you’re available on a freelance-basis may prove invaluable.

2. Establish a strong web presence

When attracting prospective clients outside your existing professional and social networks, it’s vital you can be found by them online in the first place. Whilst having your own custom website is great, there’s plenty of cost-effective platforms that facilitate the process of you connecting with clients seeking freelancers and freelance professionals like yourself with people requiring your expertise. In the case of legal professionals, there’s Alifery Freelance Lawyers to help make this happen!

3. Deliver a great value service

Finding freelance clients can be a challenge. However, once you have your first one (or few) on board, the next step is quite simple — deliver a great value service for those clients that matches or exceeds the quality they’d receive from a larger organisation, but at your more attractive rate. By delivering a great value service, this means everything from meeting deadlines, proofreading your work before submission to throwing in a few extras your client isn’t expecting. Using the example of a freelance lawyer once again, this could include giving preparing the documents they need for a particular legal submission, saving them time and money.

4. Feedback! Feedback! Feedback!

Finding clients and delivering solid work are the foundations for success as a freelancer. However, client feedback is just as vital for engendering the close rapport that leads to long-term relationships and most importantly — the key mechanism for your perfecting your craft. An easy way to gain feedback is to follow up with your client via a phone call or email a few days after you’ve submitted your latest work and ask them if they’re happy and where room for improvement (if any) lies? In the simplest terms, communication is key.

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